Make Sure Your Writing is Engaging
Great writing will stop people in their tracks and compel them to read. The J. Peterman Company is famous for catalog and advertisement copy that creates vibrant stories about the most everyday things.
If you’re not a strong writer, consider hiring someone to write for you. If stylish writing isn’t readily available, at least be clear. Briefly outline what you want to say. Be sure the topics flow in a logical manner. Clarity of communication has much appeal, if for no other reason than its scarcity.
Spell Correctly
Penelope Trunk claims that judging people on spelling and grammar is passé. Some members of your audience may agree. Others will delete an error-ridden email. Messages without mistakes won’t offend either group. So why take the chance?
From 10 WAYS TO MAKE PEOPLE ACTUALLY READ YOUR EMAILS (By Erik Sherman, business and tech writer for Inc, The New York Times Magazine, Fortune, and more.)